DC GROUP

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QUICK SUMMARY

Interest in photography has exploded over the last 10 years, largely thanks to the developments in digital photography. Cameras and computers have become cheaper and more powerful, software more sophistocated and printers can now print photos that are as good (if not better) than anything produced in a chemical darkroom. Now, once you’ve acquired a digital setup, the economic restrictions of film and development costs have been removed and the cost of photography is virtually nil.

Services

Portrait Photography

One of the most common photography styles, portrait photography, or portraiture, aims to capture the personality and mood of an individual or group. Images may be candid or posed, full body or close-ups. Either way, the subject’s face and eyes are typically in focus. Lighting and backdrop help to convey tone and emotion. Popular types of photography portraits include senior portraits, family portraits, engagement photos, and professional headshots. The best portrait photographers make clients feel completely comfortable, so that their expressions are natural and relaxed.

Fashion Photography

Fashion photography showcases and glamorizes fashion clothing, shoes, and accessories to make them more desirable to consumers. It is commonly published in magazines and online. People may choose this niche over different types of photography because of the opportunity to be highly creative in making photographs eye-catching and appealing. Fashion photographers take a lot of full body shots and work in an array of locations, from fashion shows to studios with full lighting setups to city streets and open fields. They utilize many of the same skills as portrait photographers and must practice good teamwork and communication when working with shoot stylists, creative directors, and models.

Editorial Photography

Editorial photography is taken to illustrate a story or article, typically for a magazine or newspaper. The subject of editorial photography can vary widely and is entirely dependent on the topic of the text it accompanies. Generally, for editorial photography, you’ll want to get shots that work for a variety of layouts, including horizontal and vertical compositions. When working in editorial photography, you are likely to work closely with writers and art directors, and demonstrating good communication skills and professionalism will help you succeed.

Sports Photography

By catching athletes, coaches, and even fans at the perfect moment, sports photographs can depict the passion, drama, and emotion that fuels sporting events. Sports photographers must aim and shoot quickly to keep up with the action around them, and it’s best practice to use a higher ISO to shoot at a faster shutter speed. Sports photographers also usually use long, heavy lenses for zooming in on the action. Interesting angles can help make your work stand out in this competitive genre.

“The camera is an instrument that teaches people how to see without a camera.” by Kishore Duglas (CEO)